APA Divisions Digital Recruitment, Retention, and Engagement Resources
APA Divisions provide members with a place to connect with like-minded professionals, foster a sense of community, and explore new opportunities in the field of psychology.
Growing and sustaining Division membership requires an ongoing strategy—from understanding your audience and refining your value proposition to sharpening your marketing and communication efforts. This page offers resources to help strengthen your recruitment and retention efforts so your Division can continue to thrive.
Educational Materials
Recruitment Marketing Templates
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Join an APA Division
This page explains how to join an APA Division—detailing membership benefits, eligibility, and instructions for signing up. View Page
APA Divisions Offers
This page gives an overview of APA Divisions, highlighting the benefits of joining and exclusive member discounts. View Page
APA Divisions Overview
This page outlines what an APA Division is, including the purpose, structure, and benefits—how they contribute to the profession, foster specialized communities, and offer members opportunities to engage in leadership, scholarship, and collaboration. View Page
Division Digest: Membership Matters Articles
This page offers division leaders strategic resources to enhance member recruitment, engagement, and retention. It includes tools for assessing membership health, creating meaningful member journeys, and implementing targeted marketing campaigns. View Page
APA Community
Several Divisions have private groups on APA Community, where members connect and share resources. Log in with your MyAPA credentials to access your account and join. View APA Community
APA Connect Guide
The APA Connect Guide is a digital resource that lays out all the benefits of APA membership—from professional development and networking to career tools and advocacy. It highlights APA Divisions and shows how members can make the most of APA's resources and community. View Connect Guide
Division Recruitment and Retention Presentation
This APA Membership Marketing presentation covers best practices for Division recruitment and retention, with strategies, tips, and real-world examples.
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Divisions Member Recruitment Guidelines Handout
This handout outlines best practices for attracting new members, offering practical tips and strategies to strengthen recruitment efforts.
Divisions Member Recruitment Planning Workbook
This workbook helps you put strategies into action, guiding your Division through planning and organizing member recruitment efforts.
